Privacy Policy

LB Social (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or work with us.

1. Who we are

We are LB Social, a social media marketing and UGC studio based in the United Kingdom.

2. Information we collect

We may collect and process the following personal information:

  • Information you provide directly (e.g. via our contact form, enquiries, or by emailing us).

  • Client details provided for the purpose of delivering our services.

  • Marketing information if you sign up for our newsletter or agree to receive marketing communications.

  • Technical data (such as cookies, IP address, and browsing behaviour) collected via analytics and tracking technologies.

3. How we use your information

We use personal information for the following purposes:

  • To respond to your enquiries and provide our services.

  • To manage client accounts and communications.

  • To send marketing emails (if you sign up to our mailing list), you can unsubscribe at any time.

  • To run digital marketing campaigns, including retargeting ads.

  • To analyse website traffic and improve user experience.

4. Legal basis for processing (GDPR)

We rely on the following lawful bases under the UK GDPR to process personal data:

  • Contract: to deliver the services you request.

  • Legitimate interests: to grow our business, improve our services, and communicate with clients.

  • Consent: for sending marketing emails and using non-essential cookies.

5. Marketing communications

If you join our mailing list, we will send you updates, news, or marketing emails. You can unsubscribe at any time by clicking the link in the email or contacting us directly at hello@thelbsocial.com.

6. Data sharing

We do not sell your personal data. We may share it with:

  • CRM and project management tools (to manage client work).

  • Email service providers (to send newsletters and updates).

  • Analytics and advertising platforms (such as Google Analytics, Meta/Facebook Ads, LinkedIn Ads) for website analysis and marketing campaigns.

Where data is transferred outside the UK/EU (for example, by third-party service providers), we ensure appropriate safeguards are in place.

7. Data retention

We keep your personal data for as long as necessary to fulfil the purposes set out in this Privacy Policy, unless a longer retention period is required by law.

8. Cookies and tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and support marketing campaigns.

  • Essential cookies: required for the website to function.

  • Analytics cookies: to understand visitor behaviour.

  • Advertising cookies: for remarketing and targeted ads.

When you visit our website, you will be asked to consent to non-essential cookies. You can update your preferences at any time via your browser settings.

9. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of your data.

  • Request deletion of your data.

  • Object to or restrict how we process your data.

  • Withdraw consent at any time (for example, unsubscribing from marketing emails).

To exercise these rights, please contact us at hello@thelbsocial.com

10. Children

Our services are not intended for children without the consent of a parent or guardian. We do not intentionally target, collect or retain data about children.

11. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated “last revised” date.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@thelbsocial.com.

Our security measures mean that we may need to request proof of identity prior to releasing personal information to you.

Effective date: 13/01/2026